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​FARMER'S TEA

​Everything goes right with tea

This project was featured on RMIT Transparent Showcase 2016

and exhibited at CANVAS Creative Showcase at L'usine Cafe

BRAND ISSUE

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  • Low brand awareness compared to local tea brands

  • Vietnamese young consumers prefer foreign tea brands due to its variety

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TARGET AUDIENCE

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  • 20-35 year old Vietnamese and foreign residents living in vietnam

  • Medium income

  • Willing to support local tea brand

  • ​Adapting a modern and healthy lifestyle

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KEY MESSAGE

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Farmer's Tea offers made-in-Vietnam tea with variety of traditional and exotic blends

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STRATEGIC APPROACH

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Farmer's Tea provokes taste buds by offering a variety of tea blends to pair with different types of food

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PROMOTING TOOL

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A series of three 20-second TVC

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CLIENT

Sense Asia Farmer's Tea

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ROLE

Actress

Creative Director

Music Consultant

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